Samsung India is taking a bold step forward in home entertainment with the launch of its latest AI-powered television range, including the QEF1 QLED and Crystal Clear 4K UHD series. Designed to meet evolving market trends, these new models promise smarter visuals, better sound, and a seamless connected experience at an affordable price point.

AI Innovation Meets Visual Excellence

At the heart of the QEF1 QLED series is Samsung’s advanced Vision AI, driven by the Q4 AI Processor. This technology enhances picture clarity and color vibrancy, providing a rich and immersive viewing experience. The QEF1 series also incorporates quantum dot display technology, a staple in Samsung’s high-end TVs, bringing out sharper contrasts and deeper colors.

Security is another highlight, with Samsung Knox offering multi-layered device protection. These TVs are also SmartThings-ready, allowing users to control compatible smart home devices directly from the screen—an increasingly valuable feature as smart home ecosystems expand in India.

The QEF1 QLED lineup starts at just ₹39,990, delivering premium features typically found in much higher-priced models. It’s clear that Samsung is aiming to strike a balance between cutting-edge technology and mass-market affordability.

Crystal Clear 4K UHD: Smarter Audio, Smarter Control

Meanwhile, the Crystal Clear 4K UHD lineup—which includes models UE81, UE84, and UE86—brings its own AI-driven enhancements. Priced from ₹31,490, these models offer wide-ranging smart assistant support, including both Bixby and Amazon Alexa. Users can enjoy hands-free control over TV functions, content search, and even smart home devices.

Notably, the inclusion of OTS Lite (Object Tracking Sound Lite) sets this series apart in its segment. This feature maps audio to on-screen movement, creating a 3D sound experience that feels more engaging and lifelike.

The models are competitively priced as follows:

Samsung’s Play in the Competitive TV Market

As brands increasingly race to incorporate artificial intelligence into their products, Samsung’s latest offerings underscore its push to lead the smart TV market in India. By blending AI features with competitive pricing, the company positions itself as a serious contender in a space dominated by both legacy brands and agile newcomers.

That said, the inclusion of free content channels on both series also hints at a larger strategy—possibly aimed at challenging traditional DTH and cable services with integrated streaming solutions.

For more details on specifications and availability, visit the official Samsung India TV page.