Apple’s ‘Apple by Apple’ Section: A Step Towards Third-Party App Stores on iPhone?

Apple is making waves with its latest move—a new ‘Apple by Apple’ section on its website, which is raising eyebrows and sparking discussions in the tech world. Many are interpreting this as a significant step towards allowing third-party app stores to find a place on iPhones in the near future.

Why is this development capturing attention, and how might it impact the future of app distribution on iOS devices? Let’s delve into the details.

The European Union’s Influence

The European Union has been actively pushing for greater user choice and competition within the mobile app ecosystem. As part of this effort, there have been discussions about making it mandatory for smartphone platforms like Apple’s iOS to allow third-party app stores.

With this regulatory pressure looming, it seems Apple is preparing to comply with these potential requirements. The ‘Apple by Apple’ section on its website could be seen as a preemptive move in this direction.

Spotlight on Apple’s Apps

The ‘Apps by Apple’ section prominently showcases some of the most popular apps developed by Apple itself. Among the featured apps are Safari, iMessage, Final Cut Pro, GarageBand, and iMovie, to name a few. This curated collection serves multiple purposes.

According to a report from 9to5Google, Apple may be strategically using this page to promote its own apps as potential alternatives to third-party offerings. This is particularly significant in light of the possible introduction of third-party app stores on iOS.

“Connect, create, and get things done with powerful and intuitive apps designed to be accessible, private, and secure,” the page highlights.

One notable claim on the page is that these apps come “From a place you can trust.” This reinforces Apple’s commitment to positioning its own App Store as the safest and most reliable platform for downloading and purchasing apps.

Diverse Categories

The ‘Apple by Apple’ section is thoughtfully organized, featuring apps from across Apple’s lineup of devices. It’s divided into various categories, each catering to different user needs:

  • Communication
  • Productivity
  • Exploration
  • Entertainment
  • Home, Health, and Fitness
  • Features

This segmentation allows users to explore apps based on their interests and requirements, making the browsing experience more user-friendly.

Future Implications

While Apple’s move to introduce the ‘Apple by Apple’ section hints at a potential shift towards accommodating third-party app stores on iPhones, the exact implementation remains uncertain. It will be intriguing to see how Apple navigates this transition, considering its longstanding reputation for maintaining a tightly controlled ecosystem—a concept often referred to as the “walled garden.”

Apple has expressed concerns about sideloading and its impact on device security in the past. These concerns have been a key factor in the company’s reluctance to allow sideloading on iOS devices. Therefore, the manner in which Apple addresses these security concerns while opening up to third-party app stores will be closely watched by industry experts and consumers alike.


Apple’s introduction of the ‘Apple by Apple’ section on its website is a noteworthy development that raises questions about the future of app distribution on iOS devices. As the European Union pushes for greater openness in the mobile app ecosystem, Apple seems to be positioning itself to adapt to potential regulatory changes.

Whether Apple’s “walled garden” will soon have new entries in the form of third-party app stores remains to be seen. However, one thing is certain—the tech world will be closely monitoring Apple’s next steps as it strives to balance user choice, security, and its own ecosystem.

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