Apple appears ready to significantly upgrade its entry-level smartwatch line. The upcoming Apple Watch SE 3 is expected to arrive with a larger screen and improved usability—marking a notable evolution for the affordable SE series.

Display Enhancements and Design Expectations

According to a recent report from analyst Ross Young, Vice President at Counterpoint Research, the next-generation Apple Watch SE will likely feature 1.6-inch and 1.8-inch displays. These are modest but meaningful increases over the current 1.57-inch and 1.78-inch versions found in the 2022 model. This change is expected to impact the overall case size, which currently comes in 40mm and 44mm. Apple may shift to the slightly larger 41mm and 45mm configurations, aligning with the standard sizes seen in its flagship watches.

While early rumors hinted that Apple might move from aluminum to plastic casing to cut costs, new insights suggest that the shift may not happen after all. Sources report that material changes proved more expensive than expected, and the design team was reportedly dissatisfied with the plastic model’s appearance.

Despite this, the design of the SE 3 is still expected to get a refresh. The larger display could enable support for additional watch faces—ones that were previously limited to higher-end models—enhancing personalization options for users. The new form factor may also deliver better on-screen readability and a more modern aesthetic.

Production Timeline and Broader Context

Young also notes that production of the Apple Watch SE 3 has already begun, suggesting a launch could be imminent. If Apple follows its typical product timeline, the device may be officially unveiled alongside other hardware announcements later this year.

Meanwhile, all eyes are on Apple’s upcoming WWDC 2025 keynote, scheduled for June. Industry watchers expect the event to focus heavily on Apple’s future AI initiatives, but there’s potential for new hardware reveals as well—including the Watch SE 3.

This update to the SE line is aimed at keeping Apple competitive in the mid-range smartwatch market, offering improved value through better screen size, broader customization, and usability enhancements. As market trends continue to show growing demand for smart wearables, especially among budget-conscious consumers, this refresh could play a key role in maintaining Apple’s dominance in the space.

Stay tuned for official details as we approach the WWDC event, where more about the next-gen Apple Watch SE and other innovations may be revealed.