Actor Vijay Deverakonda, renowned for his philanthropic spirit, never ceases to amaze his fans and the public with his acts of generosity. His commitment to making a positive impact on society has earned him accolades in the past. Recently, he made headlines once again by announcing a significant donation to mark the release of his latest film, “Kushi.”

The success event for “Kushi” was held in Visakhapatnam on a Monday evening, and it was during this event that Vijay Deverakonda shared his heartwarming plan. He revealed that he would be donating 1 lakh rupees to 100 deserving families. In his own words, “You are happy, and I am happy. I am thinking of something, and I don’t know if I can pull it off or whether it’s right or wrong. But, if I don’t do it, I’ll be sleepless. To spread joy with you guys, I will donate Rs 1 crore from my ‘Kushi’ salary to 100 families. I shall select 100 families in need and present them with Rs 1 lakh cheque each in the next 10 days. My success, my happiness, and my salary should be shared with you all.”

“You are happy, and I am happy. I am thinking of something, and I don’t know if I can pull it off or whether it’s right or wrong. But, if I don’t do it, I’ll be sleepless. To spread joy with you guys, I will donate Rs 1 crore from my ‘Kushi’ salary to 100 families. I shall select 100 families in need and present them with Rs 1 lakh cheque each in the next 10 days. My success, my happiness, and my salary should be shared with you all,”

As Vijay Deverakonda was gearing up to implement this noble initiative, he received an unexpected response from a well-known Tollywood producer and distributor, Abhishek Nama from Abhishek Pictures. This production company had acquired the rights to Vijay Deverakonda’s film “World Famous Lover,” which was released in 2020. Unfortunately, the film’s underwhelming performance at the box office left both the audience and the distribution company disappointed, resulting in an estimated loss of eight crore rupees.

Given Vijay’s reputation for philanthropy and his decision to donate 1 crore rupees to needy families, Abhishek Pictures reached out to him with a heartfelt plea. Taking to X (formerly Twitter), they wrote, “Dear @TheDeverakonda, We lost 8 crs in the distribution of #WorldFamousLover, but no one responded over it!! Now as you are donating 1CR to the families with your big heart, Kindly requesting and Hoping for you to save us and our Exhibitors and Distributors families also ❤️ Thank you, Yours, Abhishek Pictures. #humanity #Love #empathy”

This heartfelt plea from Abhishek Pictures highlights the importance of compassion and solidarity within the entertainment industry. It serves as a reminder that the film industry is not just about box office numbers but also about the livelihoods of countless individuals who are part of the ecosystem, including exhibitors and distributors.

Vijay Deverakonda’s decision to step up and support those in need is a testament to his unwavering commitment to making a positive impact on society. While he continues to shine on the silver screen, his off-screen acts of kindness and generosity are what truly set him apart.

The Impact of ‘Kushi’

Released with much anticipation, “Kushi” has made a significant impact in its first three days at the box office. The film has amassed an impressive 70.23 crores rupees worldwide, solidifying Vijay Deverakonda’s status as a box office powerhouse.

The film’s success not only delights Vijay’s fans but also strengthens his ability to make a difference in the lives of those less fortunate. With his substantial donation to 100 families, Vijay Deverakonda’s philanthropic journey continues to inspire and uplift, proving that his heart is as generous as his talent is immense.